Augmented Reality (AR) technologies are often perceived as the most impactful method to enhance the communication between the designer and the client during the iterative design process. However, the significance of designing the User Interface (UI) and the User Experience (UX) are often underestimated. To intercede, this research aims to employ new and existing techniques to develop UI’s, and comparatively assess “the accuracy and completeness with which specified users can achieve specified goals in particular environments” (Stone, 2005) – a notion this research delineates as `effectiveness’. Prompted by the work of key scholars, the developed UI’s were assessed through the lens of existing UI evaluation techniques, including: Usability Heuristics (Nielsen, 1994) and Visual and Cognitive Heuristics (Zuk and Carpendale, 2006). In partnership with PTW Architects, characteristics such as the rapidity and complexity of interactions, in conjunction with the interface’s simplicity and intuitiveness, were extracted from 15 trials underwent by architectural practitioners. The outcomes of this research

highlights strategies for the effective development of user interface design for mobile augmented reality applications.